Marketing amidst mass corporate culture shifts – it’s a two way street

2019 CEO studies by PwC, Deloitte, McKinsey, Gartner, Forrester, IDC –they all say the same thing: digital business remains the CEO’s #1 priority. In a recent study, PwC asked CEOs to grade themselves on the company’s use of data to drive digital business initiatives. They compared how CEO’s responded based on two factors: comprehensiveness and … Continue reading Marketing amidst mass corporate culture shifts – it’s a two way street

Embracing the change in my Talent DNA

. In a leadership role, I'm a believer in playing to one's strengths - including my own.  I'm also a believer in building upon one's strengths, and that true balance comes from harnessing your strengths both personally and professionally.  That said, I'm a fan of Gallup's CliftonStrengths Assessment. It defines strength as "Your Talent DNA … Continue reading Embracing the change in my Talent DNA