When it comes to your product, tell a story. And here’s an idea – have a point

And by the way, you know, when, when you're telling these little stories, here's a good idea. Have a point. It makes it so much more interesting for the listener! - Planes, Trains and Automobiles 1987 Every product should have a story.¬† Every story should be told in a way that connects with the buyer. … Continue reading When it comes to your product, tell a story. And here’s an idea – have a point

Focus on your buyer’s 4 P’s when marketing and selling your product

When it comes to product marketing, I stand by one simple rule: know your buyer. Knowing your buyer goes way beyond documenting demographics, business drivers, challenges, and emotional triggers and aligning across sales and marketing. It's about empathy.¬† It's about having affinity, rapport, sympathy, understanding, sensitivity, sensibility, identification, awareness¬† and like-mindedness with the person - … Continue reading Focus on your buyer’s 4 P’s when marketing and selling your product