Focus on your buyer’s 4 P’s when marketing and selling your product

When it comes to product marketing, I stand by one simple rule: know your buyer. Knowing your buyer goes way beyond documenting demographics, business drivers, challenges, and emotional triggers and aligning across sales and marketing. It's about empathy.¬† It's about having affinity, rapport, sympathy, understanding, sensitivity, sensibility, identification, awareness¬† and like-mindedness with the person - … Continue reading Focus on your buyer’s 4 P’s when marketing and selling your product