Take a break from marketing (or not)

  When I decided to "take a break" from years in marketing to build my business acumen the wild world of product management, I came to question: can one truly take a break from marketing? My decision in 2014 to embark on this new journey, to take on new challenges in a new world we called customer segment management was exactly that - a journey with new challenges … Continue reading Take a break from marketing (or not)

Time to Market(ing) vs Just being better

In the technology sector it seems that first to market is something almost every tech company strives to be the best at, but it is just marketing fluff? Don't get me wrong, I'm a marketing guy first and foremost, and there are benefits to being the "first to announce" some new fangled feature, capacity point, or even … Continue reading Time to Market(ing) vs Just being better

Data driven marketing…think like a startup

Is it more difficult to become data-driven than companies born data-driven? I would argue yes.  Think of startups today - so many of them are leveraging more and more data to develop their business plans, identify market needs, focus in on a target market, develop their product, and execute their go-to-market strategy. Startups are doing … Continue reading Data driven marketing…think like a startup