Focus on your buyer’s 4 P’s when marketing and selling your product

When it comes to product marketing, I stand by one simple rule: know your buyer. Knowing your buyer goes way beyond documenting demographics, business drivers, challenges, and emotional triggers and aligning across sales and marketing. It's about empathy.  It's about having affinity, rapport, sympathy, understanding, sensitivity, sensibility, identification, awareness  and like-mindedness with the person - … Continue reading Focus on your buyer’s 4 P’s when marketing and selling your product

What customers can teach us about marketing

The customer is always right when it comes to being "the customer." 3 things customers have taught me about the value of a well thought-out market strategy: Master the market Be the customer Cut to the chase Now accomplishing these 3 things is not easy, but I'm a sucker for finding simplicity wherever I can, and I … Continue reading What customers can teach us about marketing

Take a break from marketing (or not)

  When I decided to "take a break" from years in marketing to build my business acumen the wild world of product management, I came to question: can one truly take a break from marketing? My decision in 2014 to embark on this new journey, to take on new challenges in a new world we called customer segment management was exactly that - a journey with new challenges … Continue reading Take a break from marketing (or not)