Questions to ask when defining your target audience

I've been tossing around the idea of how to figure out what buyers want - from an information perspective.  So, I took a stab at listing out some questions: Attention: What is top of mind for them right now? Frustration: What are their pain points? Motivation: What are their emotional triggers? Intuition: What does their … Continue reading Questions to ask when defining your target audience

How to become and remain a favorite

How does one become a favorite? Whether you're an individual or a business, the answer almost always points to content.  A steady stream of quality content that provides answers to questions the audience has, as well as to those questions they have yet to even pose. Remember when we would bookmark websites as favorites.  Websites that … Continue reading How to become and remain a favorite

When brands stand the test of time

The great thing about good friends, you seldom have to worry about image, personal brand, selling yourself. We did all that 20 years ago when we became friends, and the funny thing is that that first "personal brand" has held it's ground.  He still thinks of me as the same guy, and vice versa.  Yes … Continue reading When brands stand the test of time