Market vs. Market[ing] research: striking the right balance

When it comes to market research projects, what is the optimal research mix? Too many companies do market research for market research sake. There must be a clear focus for the research and it must support business objectives. One thing we learned as a market research and product marketing team is striking the optimal balance … Continue reading Market vs. Market[ing] research: striking the right balance

Security that enables collaboration – now there’s an idea

As much as we may not like to talk about it, half of the major threats to the security of our corporate data come from the inside. That doesn’t mean that our employees are malicious — insider risk can surface in numerous ways: user errors and accidents, lost or stolen devices, even hardware failures — … Continue reading Security that enables collaboration – now there’s an idea

Debunking Data Loss Prevention

It’s all about the data. Ultimately, people are looking for solutions to their security challenges. They are looking for the technologies that will help them manage their security posture and answer fundamental questions about data: Where is my data? Who has access to my data? How can I monitor when data is leaving my network? … Continue reading Debunking Data Loss Prevention