Time to Market(ing) vs Just being better

In the technology sector it seems that first to market is something almost every tech company strives to be the best at, but it is just marketing fluff? Don't get me wrong, I'm a marketing guy first and foremost, and there are benefits to being the "first to announce" some new fangled feature, capacity point, or even … Continue reading Time to Market(ing) vs Just being better

Data driven marketing…think like a startup

Is it more difficult to become data-driven than companies born data-driven? I would argue yes.  Think of startups today - so many of them are leveraging more and more data to develop their business plans, identify market needs, focus in on a target market, develop their product, and execute their go-to-market strategy. Startups are doing … Continue reading Data driven marketing…think like a startup

What has the information age done to gut instinct?

Is there such a thing as too much information, too much data? At what point does data get in the way of actually accomplishing anything of significance in a short amount of time?  Have we already reached that point? Just when you think technology and the enormous amount of data available is supposed to make … Continue reading What has the information age done to gut instinct?