It' that time of year where we start mapping business goals to marketing objectives and key results (OKRs). It's therapeutic because it feels like a fresh start, like clicking the reset button on a new year. . It's our job as leaders to find the focus and help our teams prioritize time, energy and attention … Continue reading Sales kickoff season – the perfect time for everyone to find focus, find balance.
I'm a big believer in "Portfolio Marketing." Granted, it's not the most widely used term to describe what is commonly referred to as Product Marketing, but it's much more than that. Over the past 3 years, I have been building a team of experts driven by one single mission: To know the buyer more than … Continue reading From Product Marketing to Portfolio Marketing – it’s all about the buyer
One of the things I learned about myself after four quarters of using the Full Focus Planner is that the biggest piece of my growth the past year came from a simple move away from adding up little wins to focusing on the little wins that add up. Let's face it, we all have a … Continue reading Why we need a game plan with little wins