Embracing the change in my Talent DNA

. In a leadership role, I'm a believer in playing to one's strengths - including my own.  I'm also a believer in building upon one's strengths, and that true balance comes from harnessing your strengths both personally and professionally.  That said, I'm a fan of Gallup's CliftonStrengths Assessment. It defines strength as "Your Talent DNA … Continue reading Embracing the change in my Talent DNA

Buyer Enablement

Buyer enablement is rooted in one simple principle:  Always know where your buyers are in their journey so you arm them with the information they need so they can move forward.   Buyer Enablement is broken up into 4 phases: Phase 1:  Problem Identification Phase 2: Solution Exploration Phase 3: Requirements Building Phase 4:  Supplier Selection … Continue reading Buyer Enablement

When it comes to your product, tell a story. And here’s an idea – have a point

And by the way, you know, when, when you're telling these little stories, here's a good idea. Have a point. It makes it so much more interesting for the listener! - Planes, Trains and Automobiles 1987 Every product should have a story.  Every story should be told in a way that connects with the buyer. … Continue reading When it comes to your product, tell a story. And here’s an idea – have a point