My read write render epiphany – it’s always personal [growth]

In my last post, which feels like forever ago, I made the personal commitment to start a new routine: read, write, render.  Admittedly, that has been easier said than done, or so I thought. One thing that is routine for me is the read part. I read everyday.  Just an hour of reading or listening … Continue reading My read write render epiphany – it’s always personal [growth]

The whats, hows and whys that matter most

The first quarter of 2020 has come to a close and needless to say, our world has been turned upside down.  I took the time this week to reflect on the first three months of 2020 as part of my normal routine assessing where I am so far this year relative to my three words, … Continue reading The whats, hows and whys that matter most

Market vs. Market[ing] research: striking the right balance

When it comes to market research projects, what is the optimal research mix? Too many companies do market research for market research sake. There must be a clear focus for the research and it must support business objectives. One thing we learned as a market research and product marketing team is striking the optimal balance … Continue reading Market vs. Market[ing] research: striking the right balance