Get ‘er done…go for the “little wins”

Admittedly, as a marketer, I have always been one to focus on the near term. Where could marketing present instant value? How could the company receive instant reward? Maybe it's my small business roots where as the only marketing person, I focused on what was needed to move the needle now.┬áThis can be a blessing … Continue reading Get ‘er done…go for the “little wins”

Marketing is what happens when Technology and Art Collide

Go with me on this one. The definition of technology: the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science. The definition of art: the quality, production, expression, or … Continue reading Marketing is what happens when Technology and Art Collide

When it comes to annual goals, think like a marketer

I am working on my personal development goals for the year. What I aim to accomplish, and how I will measure success. Funny thing about goal development, it follows the same thought process for marketing strategy and planning: Who are my customers, my buyers? What is my value prop? Where are my opportunities? How will … Continue reading When it comes to annual goals, think like a marketer