Marketing is what happens when Technology and Art Collide

Go with me on this one. The definition of technology: the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science. The definition of art: the quality, production, expression, or … Continue reading Marketing is what happens when Technology and Art Collide

When it comes to annual goals, think like a marketer

I am working on my personal development goals for the year. What I aim to accomplish, and how I will measure success. Funny thing about goal development, it follows the same thought process for marketing strategy and planning: Who are my customers, my buyers? What is my value prop? Where are my opportunities? How will … Continue reading When it comes to annual goals, think like a marketer

When brands stand the test of time

The great thing about good friends, you seldom have to worry about image, personal brand, selling yourself. We did all that 20 years ago when we became friends, and the funny thing is that that first "personal brand" has held it's ground.  He still thinks of me as the same guy, and vice versa.  Yes … Continue reading When brands stand the test of time