Lessons from a 6th grade assignment

Each week my 11 year daughter has to write a paragraph on a topic provided by the teacher. This week her topic was "silence" and the assignment was to include the use of similes in her writing. How does she define silence? What does silence mean to her? What is it "like"? What a great … Continue reading Lessons from a 6th grade assignment

When it comes to annual goals, think like a marketer

I am working on my personal development goals for the year. What I aim to accomplish, and how I will measure success. Funny thing about goal development, it follows the same thought process for marketing strategy and planning: Who are my customers, my buyers? What is my value prop? Where are my opportunities? How will … Continue reading When it comes to annual goals, think like a marketer