From Product Marketing to Portfolio Marketing – it’s all about the buyer

I'm a big believer in "Portfolio Marketing."  Granted, it's not the most widely used term to describe what is commonly referred to as Product Marketing, but it's much more than that.  Over the past 3 years, I have been building a team of experts driven by one single mission: To know the buyer more than … Continue reading From Product Marketing to Portfolio Marketing – it’s all about the buyer

Why we need a game plan with little wins

One of the things I  learned about myself after four quarters of using the Full Focus Planner is that the biggest piece of my growth the past year came from a simple move away from adding up little wins to focusing on the little wins that add up. Let's face it, we all have a … Continue reading Why we need a game plan with little wins

How my journey back to the big picture took full focus

If you're anything like me, you're probably driven by the need for accomplishment on a daily basis. If I can't check something off "the list" then the day feels wasted.  What I slowly learned is the fact that "I got a lot done today" was actually moving me further away from my big picture goals. … Continue reading How my journey back to the big picture took full focus