My Five Content “Musts”

“Informative, non-promotional content in the form of webinars, white papers, videos, blogs and peer recommendations on social networks and forums can attract prospects,” said eMarketer’s Lauren Fisher, author of the new report, “B2B Lead Generation: Using Content to Acquire Customers.” non-promotional? I thought content marketing was all about promoting the company, the product, the brand? How you … Continue reading My Five Content “Musts”