Marketing amidst mass corporate culture shifts – it’s a two way street

2019 CEO studies by PwC, Deloitte, McKinsey, Gartner, Forrester, IDC –they all say the same thing: digital business remains the CEO’s #1 priority. In a recent study, PwC asked CEOs to grade themselves on the company’s use of data to drive digital business initiatives. They compared how CEO’s responded based on two factors: comprehensiveness and … Continue reading Marketing amidst mass corporate culture shifts – it’s a two way street

Market vs. Market[ing] research: striking the right balance

When it comes to market research projects, what is the optimal research mix? Too many companies do market research for market research sake. There must be a clear focus for the research and it must support business objectives. One thing we learned as a market research and product marketing team is striking the optimal balance … Continue reading Market vs. Market[ing] research: striking the right balance

Good enough is no longer good enough

  Seventy-seven percent of information security leaders say that the most significant risk to an organization is employees doing their jobs however they want, with no regard to data security protocols or rules. When asked if your company experienced a data breach in the last 18 months, what was the cause of the data breach? … Continue reading Good enough is no longer good enough