Security that enables collaboration – now there’s an idea

As much as we may not like to talk about it, half of the major threats to the security of our corporate data come from the inside. That doesn’t mean that our employees are malicious — insider risk can surface in numerous ways: user errors and accidents, lost or stolen devices, even hardware failures — … Continue reading Security that enables collaboration – now there’s an idea

What customers can teach us about marketing

The customer is always right when it comes to being "the customer." 3 things customers have taught me about the value of a well thought-out market strategy: Master the market Be the customer Cut to the chase Now accomplishing these 3 things is not easy, but I'm a sucker for finding simplicity wherever I can, and I … Continue reading What customers can teach us about marketing

Take a break from marketing (or not)

  When I decided to "take a break" from years in marketing to build my business acumen the wild world of product management, I came to question: can one truly take a break from marketing? My decision in 2014 to embark on this new journey, to take on new challenges in a new world we called customer segment management was exactly that - a journey with new challenges … Continue reading Take a break from marketing (or not)