What customers can teach us about marketing

The customer is always right when it comes to being "the customer." 3 things customers have taught me about the value of a well thought-out market strategy: Master the market Be the customer Cut to the chase Now accomplishing these 3 things is not easy, but I'm a sucker for finding simplicity wherever I can, and I … Continue reading What customers can teach us about marketing

Take a break from marketing (or not)

  When I decided to "take a break" from years in marketing to build my business acumen the wild world of product management, I came to question: can one truly take a break from marketing? My decision in 2014 to embark on this new journey, to take on new challenges in a new world we called customer segment management was exactly that - a journey with new challenges … Continue reading Take a break from marketing (or not)

Questions to ask when defining your target audience

I've been tossing around the idea of how to figure out what buyers want - from an information perspective.  So, I took a stab at listing out some questions: Attention: What is top of mind for them right now? Frustration: What are their pain points? Motivation: What are their emotional triggers? Intuition: What does their … Continue reading Questions to ask when defining your target audience