Questions to ask when defining your target audience

I've been tossing around the idea of how to figure out what buyers want - from an information perspective.  So, I took a stab at listing out some questions: Attention: What is top of mind for them right now? Frustration: What are their pain points? Motivation: What are their emotional triggers? Intuition: What does their … Continue reading Questions to ask when defining your target audience

Why marketing is a color by numbers game

That ever important marketing plan revolves around, first and foremost, the target market and buyers. Too many marketing plans fail due large in part to the failure to define the target market (or ideal customer profile) and the buyer personae. This crucial first step in the process is the make or break stage, and it's … Continue reading Why marketing is a color by numbers game

My Five Content “Musts”

“Informative, non-promotional content in the form of webinars, white papers, videos, blogs and peer recommendations on social networks and forums can attract prospects,” said eMarketer’s Lauren Fisher, author of the new report, “B2B Lead Generation: Using Content to Acquire Customers.” non-promotional? I thought content marketing was all about promoting the company, the product, the brand? How you … Continue reading My Five Content “Musts”