How to FRAME your content plans

Content may be the all important deliverable that can spell success or failure of any marketing initiative. You can have the right message, the right target audience, the right vehicles, but if the content does not deliver the message in a way that resonates with the buyer, odds are not in your favor.  I know, … Continue reading How to FRAME your content plans

Questions to ask when defining your target audience

I've been tossing around the idea of how to figure out what buyers want - from an information perspective.  So, I took a stab at listing out some questions: Attention: What is top of mind for them right now? Frustration: What are their pain points? Motivation: What are their emotional triggers? Intuition: What does their … Continue reading Questions to ask when defining your target audience

Why marketing is a color by numbers game

That ever important marketing plan revolves around, first and foremost, the target market and buyers. Too many marketing plans fail due large in part to the failure to define the target market (or ideal customer profile) and the buyer personae. This crucial first step in the process is the make or break stage, and it's … Continue reading Why marketing is a color by numbers game