Three principles that are just good practice when it comes to the buyer experience: Be compassionate, be succinct, be helpful. This have never been more true, more relevant, more needed. Compassion not Fear: Buyers no matter the industry don't need more fear - especially security buyers (the industry we operate in). Think about the … Continue reading A lot less hype and a lot more humanity-please.
I'm a big believer in "Portfolio Marketing." Granted, it's not the most widely used term to describe what is commonly referred to as Product Marketing, but it's much more than that. Over the past 3 years, I have been building a team of experts driven by one single mission: To know the buyer more than … Continue reading From Product Marketing to Portfolio Marketing – it’s all about the buyer
When it comes to creating content, we always hear quality "over" quantity, but I often ask myself how much "over?" . Thinking about what content we create, when we publish it, where we publish it, to whom the content is targeted, why we created it in the first place, and how it will be measured, I've … Continue reading Mind the gaps in determining content quality over quantity