A lot less hype and a lot more humanity-please.

  Three principles that are just good practice when it comes to the buyer experience: Be compassionate, be succinct, be helpful. This have never been more true, more relevant, more needed. Compassion not Fear: Buyers no matter the industry don't need more fear - especially security buyers (the industry we operate in). Think about the … Continue reading A lot less hype and a lot more humanity-please.

Marketing amidst mass corporate culture shifts – it’s a two way street

2019 CEO studies by PwC, Deloitte, McKinsey, Gartner, Forrester, IDC –they all say the same thing: digital business remains the CEO’s #1 priority. In a recent study, PwC asked CEOs to grade themselves on the company’s use of data to drive digital business initiatives. They compared how CEO’s responded based on two factors: comprehensiveness and … Continue reading Marketing amidst mass corporate culture shifts – it’s a two way street

Market vs. Market[ing] research: striking the right balance

When it comes to market research projects, what is the optimal research mix? Too many companies do market research for market research sake. There must be a clear focus for the research and it must support business objectives. One thing we learned as a market research and product marketing team is striking the optimal balance … Continue reading Market vs. Market[ing] research: striking the right balance