Buyer Enablement

Buyer enablement is rooted in one simple principle:  Always know where your buyers are in their journey so you arm them with the information they need so they can move forward.   Buyer Enablement is broken up into 4 phases: Phase 1:  Problem Identification Phase 2: Solution Exploration Phase 3: Requirements Building Phase 4:  Supplier Selection … Continue reading Buyer Enablement

When it comes to your product, tell a story. And here’s an idea – have a point

And by the way, you know, when, when you're telling these little stories, here's a good idea. Have a point. It makes it so much more interesting for the listener! - Planes, Trains and Automobiles 1987 Every product should have a story.  Every story should be told in a way that connects with the buyer. … Continue reading When it comes to your product, tell a story. And here’s an idea – have a point

From Product Marketing to Portfolio Marketing – it’s all about the buyer

I'm a big believer in "Portfolio Marketing."  Granted, it's not the most widely used term to describe what is commonly referred to as Product Marketing, but it's much more than that.  Over the past 3 years, I have been building a team of experts driven by one single mission: To know the buyer more than … Continue reading From Product Marketing to Portfolio Marketing – it’s all about the buyer