Marketing amidst mass corporate culture shifts – it’s a two way street

2019 CEO studies by PwC, Deloitte, McKinsey, Gartner, Forrester, IDC –they all say the same thing: digital business remains the CEO’s #1 priority. In a recent study, PwC asked CEOs to grade themselves on the company’s use of data to drive digital business initiatives. They compared how CEO’s responded based on two factors: comprehensiveness and … Continue reading Marketing amidst mass corporate culture shifts – it’s a two way street

From Product Marketing to Portfolio Marketing – it’s all about the buyer

I'm a big believer in "Portfolio Marketing."  Granted, it's not the most widely used term to describe what is commonly referred to as Product Marketing, but it's much more than that.  Over the past 3 years, I have been building a team of experts driven by one single mission: To know the buyer more than … Continue reading From Product Marketing to Portfolio Marketing – it’s all about the buyer

Content is a company’s digital memoir

Remember when the About Us page was all there was to learn about a company? Today, how do we learn everything we need to know about a company? We search like a bunch of Sherlock Holmes trying to solve a mystery. I have been writing  a lot about content marketing and the importance of content with … Continue reading Content is a company’s digital memoir