Content is a company’s digital memoir

Remember when the About Us page was all there was to learn about a company? Today, how do we learn everything we need to know about a company? We search like a bunch of Sherlock Holmes trying to solve a mystery. I have been writing  a lot about content marketing and the importance of content with … Continue reading Content is a company’s digital memoir

Why “follow the leader(ship)” messaging no longer works

In the end, who really awards leadership?  Not you...it's your buyers. We all have seen these... companies that tout / message their products and solutions, or themselves  as... The worldwide leader in... First company to deliver... XX% of the world's ABC use... Over X years of experience in... What dictates whether a vendor is a … Continue reading Why “follow the leader(ship)” messaging no longer works