Making “friends” is no different in the B2B world

Here is a question that has been asked and answered over and over again: How do we leverage social media for B2B marketing? . I have been discussing with peers this very subject around marketing to technology professionals. The initial strategy presented was to simply find some heavy hitters in the IT space on Twitter, … Continue reading Making “friends” is no different in the B2B world

Data driven marketing…think like a startup

Is it more difficult to become data-driven than companies born data-driven? I would argue yes. ¬†Think of startups today - so many of them are leveraging more and more data to develop their business plans, identify market needs, focus in on a target market, develop their product, and execute their go-to-market strategy. Startups are doing … Continue reading Data driven marketing…think like a startup

How to FRAME your content plans

Content may be the all important deliverable that can spell success or failure of any marketing initiative. You can have the right message, the right target audience, the right vehicles, but if the content does not deliver the message in a way that resonates with the buyer, odds are not in your favor.¬† I know, … Continue reading How to FRAME your content plans