Time to Market(ing) vs Just being better

In the technology sector it seems that first to market is something almost every tech company strives to be the best at, but it is just marketing fluff? Don't get me wrong, I'm a marketing guy first and foremost, and there are benefits to being the "first to announce" some new fangled feature, capacity point, or even … Continue reading Time to Market(ing) vs Just being better

Mind the gaps in determining content quality over quantity

When it comes to creating content, we always hear quality "over" quantity, but I often ask myself how much "over?" . Thinking about what content we create, when we publish it, where we publish it, to whom the content is targeted, why we created it in the first place, and how it will be measured, I've … Continue reading Mind the gaps in determining content quality over quantity

Making “friends” is no different in the B2B world

Here is a question that has been asked and answered over and over again: How do we leverage social media for B2B marketing? . I have been discussing with peers this very subject around marketing to technology professionals. The initial strategy presented was to simply find some heavy hitters in the IT space on Twitter, … Continue reading Making “friends” is no different in the B2B world