Debunking Data Loss Prevention

It’s all about the data. Ultimately, people are looking for solutions to their security challenges. They are looking for the technologies that will help them manage their security posture and answer fundamental questions about data: Where is my data? Who has access to my data? How can I monitor when data is leaving my network? … Continue reading Debunking Data Loss Prevention

Buyer Enablement

Buyer enablement is rooted in one simple principle:  Always know where your buyers are in their journey so you arm them with the information they need so they can move forward.   Buyer Enablement is broken up into 4 phases: Phase 1:  Problem Identification Phase 2: Solution Exploration Phase 3: Requirements Building Phase 4:  Supplier Selection … Continue reading Buyer Enablement

When it comes to your product, tell a story. And here’s an idea – have a point

And by the way, you know, when, when you're telling these little stories, here's a good idea. Have a point. It makes it so much more interesting for the listener! - Planes, Trains and Automobiles 1987 Every product should have a story.  Every story should be told in a way that connects with the buyer. … Continue reading When it comes to your product, tell a story. And here’s an idea – have a point