Take a break from marketing (or not)

  When I decided to "take a break" from years in marketing to build my business acumen the wild world of product management, I came to question: can one truly take a break from marketing? My decision in 2014 to embark on this new journey, to take on new challenges in a new world we called customer segment management was exactly that - a journey with new challenges … Continue reading Take a break from marketing (or not)

Time to Market(ing) vs Just being better

In the technology sector it seems that first to market is something almost every tech company strives to be the best at, but it is just marketing fluff? Don't get me wrong, I'm a marketing guy first and foremost, and there are benefits to being the "first to announce" some new fangled feature, capacity point, or even … Continue reading Time to Market(ing) vs Just being better

Mind the gaps in determining content quality over quantity

When it comes to creating content, we always hear quality "over" quantity, but I often ask myself how much "over?" . Thinking about what content we create, when we publish it, where we publish it, to whom the content is targeted, why we created it in the first place, and how it will be measured, I've … Continue reading Mind the gaps in determining content quality over quantity