How my journey back to the big picture took full focus

If you're anything like me, you're probably driven by the need for accomplishment on a daily basis. If I can't check something off "the list" then the day feels wasted.  What I slowly learned is the fact that "I got a lot done today" was actually moving me further away from my big picture goals. … Continue reading How my journey back to the big picture took full focus

What customers can teach us about marketing

The customer is always right when it comes to being "the customer." 3 things customers have taught me about the value of a well thought-out market strategy: Master the market Be the customer Cut to the chase Now accomplishing these 3 things is not easy, but I'm a sucker for finding simplicity wherever I can, and I … Continue reading What customers can teach us about marketing

Take a break from marketing (or not)

  When I decided to "take a break" from years in marketing to build my business acumen the wild world of product management, I came to question: can one truly take a break from marketing? My decision in 2014 to embark on this new journey, to take on new challenges in a new world we called customer segment management was exactly that - a journey with new challenges … Continue reading Take a break from marketing (or not)