Content as the path through the buying process

Copyblogger wrote a great piece on The 10 Essential Ingredients of Successful Sales Pages. Headlines that make promises and demand attention Opening paragraphs that promise and persuade Stories that reveal the reasons behind the offer Details that foster rapport and credibility Subheads that stop scrollers and make reading easy Anxiety-reducing testimonials Proof points that your … Continue reading Content as the path through the buying process

Why Corporate Blogs are for Prospects and Customers

the fuel: streamlining content creation and delivery while integrating marketing and support. I am in the middle of a mind dump attempting to create the case for why companies ¬†should embrace blogs as the standard means for creating content. Today, many marketers rely heavily on creating content whether it's white papers, case studies, etc. in … Continue reading Why Corporate Blogs are for Prospects and Customers