Focus on your buyer’s 4 P’s when marketing and selling your product

When it comes to product marketing, I stand by one simple rule: know your buyer. Knowing your buyer goes way beyond documenting demographics, business drivers, challenges, and emotional triggers and aligning across sales and marketing. It's about empathy.  It's about having affinity, rapport, sympathy, understanding, sensitivity, sensibility, identification, awareness  and like-mindedness with the person - … Continue reading Focus on your buyer’s 4 P’s when marketing and selling your product

Content marketing – stop blaming the club

I know I am as guilty of this as the next person.  You hit a beautiful drive off the tee and are sitting with the perfect angle into the green. You take a couple practice swings, address the ball, set, and swing... for some odd reason the ball goes way right, and what do we … Continue reading Content marketing – stop blaming the club

Content as the path through the buying process

Copyblogger wrote a great piece on The 10 Essential Ingredients of Successful Sales Pages. Headlines that make promises and demand attention Opening paragraphs that promise and persuade Stories that reveal the reasons behind the offer Details that foster rapport and credibility Subheads that stop scrollers and make reading easy Anxiety-reducing testimonials Proof points that your … Continue reading Content as the path through the buying process