Mind the gaps in determining content quality over quantity

When it comes to creating content, we always hear quality "over" quantity, but I often ask myself how much "over?" . Thinking about what content we create, when we publish it, where we publish it, to whom the content is targeted, why we created it in the first place, and how it will be measured, I've … Continue reading Mind the gaps in determining content quality over quantity

Making “friends” is no different in the B2B world

Here is a question that has been asked and answered over and over again: How do we leverage social media for B2B marketing? . I have been discussing with peers this very subject around marketing to technology professionals. The initial strategy presented was to simply find some heavy hitters in the IT space on Twitter, … Continue reading Making “friends” is no different in the B2B world

Data driven marketing…think like a startup

Is it more difficult to become data-driven than companies born data-driven? I would argue yes.  Think of startups today - so many of them are leveraging more and more data to develop their business plans, identify market needs, focus in on a target market, develop their product, and execute their go-to-market strategy. Startups are doing … Continue reading Data driven marketing…think like a startup