When it comes to market research projects, what is the optimal research mix? Too many companies do market research for market research sake. There must be a clear focus for the research and it must support business objectives. One thing we learned as a market research and product marketing team is striking the optimal balance … Continue reading Market vs. Market[ing] research: striking the right balance
It' that time of year where we start mapping business goals to marketing objectives and key results (OKRs). It's therapeutic because it feels like a fresh start, like clicking the reset button on a new year. . It's our job as leaders to find the focus and help our teams prioritize time, energy and attention … Continue reading Sales kickoff season – the perfect time for everyone to find focus, find balance.
. In a leadership role, I'm a believer in playing to one's strengths - including my own. I'm also a believer in building upon one's strengths, and that true balance comes from harnessing your strengths both personally and professionally. That said, I'm a fan of Gallup's CliftonStrengths Assessment. It defines strength as "Your Talent DNA … Continue reading Embracing the change in my Talent DNA