It' that time of year where we start mapping business goals to marketing objectives and key results (OKRs). It's therapeutic because it feels like a fresh start, like clicking the reset button on a new year. . It's our job as leaders to find the focus and help our teams prioritize time, energy and attention … Continue reading Sales kickoff season – the perfect time for everyone to find focus, find balance.
. In a leadership role, I'm a believer in playing to one's strengths - including my own. I'm also a believer in building upon one's strengths, and that true balance comes from harnessing your strengths both personally and professionally. That said, I'm a fan of Gallup's CliftonStrengths Assessment. It defines strength as "Your Talent DNA … Continue reading Embracing the change in my Talent DNA
I'm a big believer in "Portfolio Marketing." Granted, it's not the most widely used term to describe what is commonly referred to as Product Marketing, but it's much more than that. Over the past 3 years, I have been building a team of experts driven by one single mission: To know the buyer more than … Continue reading From Product Marketing to Portfolio Marketing – it’s all about the buyer