The whats, hows and whys that matter most

The first quarter of 2020 has come to a close and needless to say, our world has been turned upside down.  I took the time this week to reflect on the first three months of 2020 as part of my normal routine assessing where I am so far this year relative to my three words, … Continue reading The whats, hows and whys that matter most

Market vs. Market[ing] research: striking the right balance

When it comes to market research projects, what is the optimal research mix? Too many companies do market research for market research sake. There must be a clear focus for the research and it must support business objectives. One thing we learned as a market research and product marketing team is striking the optimal balance … Continue reading Market vs. Market[ing] research: striking the right balance

Sales kickoff season – the perfect time for everyone to find focus, find balance.

It' that time of year where we start mapping business goals to marketing objectives and key results (OKRs).  It's therapeutic because it feels like a fresh start, like clicking the reset button on a new year. . It's our job as leaders to find the focus and help our teams prioritize time, energy and attention … Continue reading Sales kickoff season – the perfect time for everyone to find focus, find balance.