Market vs. Market[ing] research: striking the right balance

When it comes to market research projects, what is the optimal research mix? Too many companies do market research for market research sake. There must be a clear focus for the research and it must support business objectives. One thing we learned as a market research and product marketing team is striking the optimal balance … Continue reading Market vs. Market[ing] research: striking the right balance

Sales kickoff season – the perfect time for everyone to find focus, find balance.

It' that time of year where we start mapping business goals to marketing objectives and key results (OKRs).  It's therapeutic because it feels like a fresh start, like clicking the reset button on a new year. . It's our job as leaders to find the focus and help our teams prioritize time, energy and attention … Continue reading Sales kickoff season – the perfect time for everyone to find focus, find balance.

Embracing the change in my Talent DNA

. In a leadership role, I'm a believer in playing to one's strengths - including my own.  I'm also a believer in building upon one's strengths, and that true balance comes from harnessing your strengths both personally and professionally.  That said, I'm a fan of Gallup's CliftonStrengths Assessment. It defines strength as "Your Talent DNA … Continue reading Embracing the change in my Talent DNA