Why content needs to live

We are inadvertently killing our content.

Content and information availability continues to grow exponentially , while our attention span and ability to consume content stays flat because attention doesn’t scale.   One way to combat this is to breath some extra life into your content. Let it see the world.

Many times in the past, we’ve created content for the company’s website, and we thought it was awesome, but the metrics told a different story.  Expecting content to live in one location, inevitably kills it.  Content needs to live.  It needs interaction. It needs to get out of the house and see new things, try new things, meet more people, experience more.

You’re out there meeting new people, learning new things, seeing new places, and sharing your ideas and experiences. Do the same for your content.  Give it a chance to live…maybe it will grab the attention it deserves.