Go with me on this one.
The definition of technology:
- the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.
The definition of art:
- the quality, production, expression, or realm, according to aesthetic principles, or what is beautiful, appealing, or of more than ordinary significance.
Combine the two and you have a pretty good definition of marketing.
- The use of technical means and the interrelation with life, society, and the environment to qualify, produce, express, or consume what we see as having more than ordinary significance.
I’m going with it.