When brands stand the test of time

The great thing about good friends, you seldom have to worry about image, personal brand, selling yourself. We did all that 20 years ago when we became friends, and the funny thing is that that first “personal brand” has held it’s ground.  He still thinks of me as the same guy, and vice versa.  Yes we both have changed, and yes we both have taken different paths in life, but for some reason, the roots of our friendship are as strong as they were years ago.

Why is that?

Because friendships demand hard work no matter how old or new. You establish a rapport, commonalities, features and flaws. You go through good times and bad, times apart, and times together. You have certain expectations that need to be met, and as long as you meet or even exceed those expectations no matter how big or small, friendships stand the test of time. Your personal brand stands the test of time.

The same hold true for marketing.  Successful companies have established a brand and expectation that customers and buyers, or “friends” want to have met. The most recognized brands all share this characteristic. Sure companies can re-invent themselves, as much as people do, but why do they do so?  Largely because they are losing “friends” or have come to the conclusion that they have or need new “friends.”

For me, I am happy my brand is intact when it comes to my life long friends, and no matter the mistakes I make (and there have been many), I will always have the friends I have made.

As long as I keep earning their friendship.